Distributing promotional products is becoming an increasingly adopted marketing technique for many different kinds of companies. So many small business owners make the mistake of assuming that the main goal of distributing promotional products and materials is increasing sales. Of course, this may be the ultimate goal. But when it comes down to it, there are a number of other benefits involved in this activity too!

 

  1. It Builds Brand Awareness

 

One of the key reasons to provide branded goods to members of the public or your target demographic is to build brand awareness. Until people are aware your brand exists, they won’t buy from you. Distributing promotional materials opens the door for promotional staff to introduce your company to people who may never have heard of it before, letting them know what you’re all about!

 

  1. It Encourages Brand Retention

 

Of course, during these campaigns, people who have already heard of your brand or who may have even already shopped with you may receive promotional products. This isn't a waste though. The promotional products will bring your brand back to the forefront of their mind, reminding them that you and your products exist and encouraging them to browse new lines that may have been launched since they last shopped. 88% of people claim that they remember the advertisers better if they received a promotional product from them.

 

  1. It’s Cost Effective Marketing

 

A lot of marketing campaigns can prove pretty costly. Sure, there’s a little outlay when it comes to having promotional products made and there are costs entailed in distributing them. But in comparison to billboard, television or radio campaigns or online ads, it can prove pretty low-cost.

 

  1. It Creates Positive Associations With Your Brand

 

People like freebies. Regardless of whether they actually like or need the freebie or not. This instinctive, human reaction creates automatic positive associations with your brand and, as a result, you increase your chances of getting new customers by 83%.

 

  1. It’s Easy

 

Generally speaking, promotional products are easy to source. You don’t have to hire employees of your own to make them. Instead, you can outsource both manufacturing and distribution!