Tradeshow giveaway season is upon us! That means it's time to stock up on all the items you will use to boost your brand awareness. Of course, not just any old item will do. In fact, some particular pieces are the most effective at this task.

The first thing on the list of trade show products are items like table covers. In fact, these table covers are the first to grab tradeshow attendees’ attention and it displays your logo loud and clear to make your stand look more professional and slick; all without the effort and expense of a custom-designed booth.

Then there are the tradeshow giveaways to consider. Such items being one of the most highly awaited parts of these types of events. In fact, you will find that many people make a beeline straight for companies providing custom tote bags. Which the attendees can then use to fill up with all sorts of goodies as they make their way around the booths. The best part is that with these custom printed tote bags your company logo will be visible throughout the attendees’ journey from your booth to their eventual exit out of the tradeshow.

Other giveaway options that can be particularly effective here are pens and journals. The reason being that they can be used on a daily basis by the recipient, and so provide a low cost per impression even after the tradeshow event. In fact an Advertising Specialties Institute study suggests that the cost per impression for promotional pens is less than 1/10 of a cent!

Tradeshow giveaways have proven their effectiveness and usefulness time and again. Instead of being thrown away if not used by the person they are given to, tradeshow giveaway products are much more likely to be given to someone else to use. A passing of awareness that helps to achieve a whopping 5700 impressions in their lifetime. Something that makes these types of products in particular, ones with an excellent ROI.