Are you thinking about investing in promotional products as part of your business marketing campaign? Here are some of the fantastic benefits of this possibility, backed up by real data.
Be Memorable
One of the main benefits of using promotional merchandise is that it provides a way to help customers and clients remember a brand. One survey found 85% consumers remembered advertises who provided them with a hat or t-shirt. As well as this, at tradeshows, 71% of attendees were found to remember the name of a company that provided them with a product. Another 82% claimed this caused them to have a favorable attitude towards the business.
Be Convincing
If you are exploring promotional merchandise, you might be interested in whether or not a product like this can convince a client or customer to get in touch with your company. According to research promotional merch will improve your chances of getting new customers by 83% and 85% of people claim that they will go into a business with an advertiser that provides these types of items.
Keeping Up With The Competition
In business, you always need to focus on what other businesses and brands are doing. You need to make sure that you’re not falling behind the curve. Well, promotional products are certainly on trend with 7 in 10 businesses and brands in one survey favoring sponsored merchandise as an effective and relevant way to reach their market goals. The same survey revealed that 89% of customers had received a promotional product within the past six months. That caused over 75% to research the brand that provided the product. It’s fair to say that the demand for these products has never been higher with a 15.1% growth rate in 2017 and $21.3 billion in total sales across the US.
Get The Word Out
A significant advantage of promotional products is that they don’t just have an impact on the one customer that receives them. If they use the product, this helps spread the message and improves the reach of your brand. That’s why you’ll be delighted to hear that 53% of customers claim that they use promotional products they own once every week. As well as this, a study by the Advertising Speciality Institute (ASI) found that people will keep their products for an average of eight months. Furthermore, the same study showed that 63% of participants in the US will pass on promotional products, extending value and reach.
Preferred
You might wonder whether customers would prefer receiving a gift that wasn’t plastered with your brand logo, name or message. Well, according to research that’s not the case at all. On the contrary, 63% of participants in one survey claimed that they would prefer a branded item.
Great Return On Investment
Another study has highlighted that these promotional items provide a fantastic cost per impression. As such, you can get great results at an exceptional value for money. For instance, bags that cost $5 will provide a CPI of 2/10 of a cent per impression. T-shirt that cost $7 offer the same CPI `as well. Regardless of what you choose you are going to see a substantial ROI here.
We hope this helps you understand why promotional products are so popular with businesses. Used the right way they can have a profound impact on both brand awareness and lead generation.
Sources:
https://brandongaille.com/36-promotional-products-industry-statistics-trends-analysis
